ADVERTISING: Geritol's Bitter Pill

The J.B. Williams Co., maker of Geritol, last week got handed a dose of bitter medicine. After an entanglement that had dragged on for 13 years, a federal court prescribed an $812,000 penalty against the company for having flouted a Federal Trade Commission order to stop advertising its product as a surefire pick-me-up for people with "tired blood." The penalty is the biggest by far ever imposed for such a violation. The Williams Co. had first been ordered to expunge such claims in 1967, but as late as 1969, shortly before the FTC took the matter to court, oldtime...

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