You can get them in meadow green, wheatland yellow, marine blue, firebolt orange, spruce green, grapefruit yellow, classic bronze and crimson red. They have power-operated sun roofs, bucket seats, air conditioning. Some even have beds, refrigerator, toilet. These are the new amenities on the lowly old truck, which is propelling Detroit into a truck-making boom.
Truck sales so far this year are racing 40% ahead of 1971. In 1972, 2,200,000 trucks are scheduled to roll out of dealer showrooms, more than double the number sold a decade ago. Most important, as Martin Caserio, head of General Motors' GMC truck and...
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