Under countless pairs of golden arches, the supersuccessful McDonald's hamburger chain is quietly changing "more than 7 billion sold" to "more than 8 billion served," a gambit designed to strengthen its No. 1 position among the nation's fast-food outlets. The U.S. Government has awarded the chain another first: Department of Labor lawsuits charging 14 Milwaukee-area McDonald's restaurants with sex discrimination—against men.
Actually, say McDonald's officials, the men were boys: high school students working the evening hours for the then-minimum wage of $1.30 per hour. But when the boys are in school during the noontime rush, housewives come in to work from 11...