Advertising: The Soupy Road to Romance

As the commercial opens, hubby asks the little woman (Dancer Ann Miller disguised as a hausfrau) what is cooking. "The Great American Soup!" she says, ripping off her apron. The kitchen walls part to reveal a set out of a 1935 Busby Berkeley musical, including 20 frizzy-haired chorines clattering away on raised silver platforms and 4,000 jets of water colored red, white and blue. The Billy May orchestra pounds out the production number, which has such lyrics as "The soupy road to romance" and "Let's face the chicken gumbo and dance." Miller, singing and tatta-tatting down the runway, does a...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!