Shortly after he arrived at Notre Dame, Quarterback Joe Theismann was called into the office of Sports Information Director Roger Valdiserri. "Son," said Valdiserri, "how do you pronounce your name?" "Thees-man," said Theismann. "Nope," said Valdiserri. "From now on it's Thighs-man, just like in Heisman." Theismann got the message.
And so, in countless ways from countless campus press mills, has the message been put across to the 1,300 sportswriters and broadcasters who will vote later this month to determine the winner of the Heisman Memorial Trophy, a 50-lb. hunk of bronze that is awarded...