"MEN," screams the Macy's ad, "are you distraught about the disappearance of the beautiful American knee?" The way to overcome masculine distress over lower hemlines seems to be seduction. "Just relax," the ad continues. "C'ose your eyes. Breathe deeply and think positively. Think of words like slinky . . . and slender . . . and smooth. Think of clingy . . . and close-fit. Think of shape. Think of soft. Think of feminine."
Retailers, obviously, have been thinking about the risk of poor Longuette sales. Paris and Seventh Avenue have decreed an end to the mini for this fall, but the...