Magazines: The Impact of Fact

"The newsmagazine idea is snowballing in Europe," says Jean-Jacques Servan-Schreiber, general director of the French magazine L'Express. Converted from a leftist political weekly to a newsmagazine only 18 months ago, L'Express has more than doubled its circulation to 280,000. Last spring Belgium produced its first newsmagazine. Special; last October Holland's biggest weekly, Elseviers, changed to a newsmagazine format. Italy's L'Espresso plans to make the change this year, and Italy's Vita, a newsmagazine with a disproportionate emphasis on political exposes and movie queens, is celebrating its seventh anniversary. Granddaddy of them all, of course, is West Germany's aggressive Der Spiegel, which...

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