Asia: The Sexy Sell

The government of Formosa recently passed a law aimed at curbing a practice that has long been deplored as a phenomenon of the West: too much sex in ads. Praising the ban on low decolletage and high eroticism, the widely circulated China Post two weeks ago deplored "the gimmick of using sex as a selling point for everything from cough drops to synthetic fabrics. Advertising in Taiwan is often an offense to good taste and an insult to the intelligence." The advertisers have been somewhat more cautious since the law's passage, but, Asia being what it is, the prohibition is...

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