Pop: Tunes for Teeny-Weenies

A dozen years ago, Critic John Mason Brown defined television as chewing gum for the eyes. Now the record industry has come up with bubble gum for the ears. Set to a chink-a-chink beat, bleated out with pep-rally fervor, it goes like this:

Yummy, yummy, yummy, I got love in my tummy, And I feel like a-lovin' you; Love, you're such a sweet thing, good enough to eat thing, And that's just a-what I'm gonna dooooo.

Bubble-gum music is the latest confection created for the subteen market, which accounts for about one out of every four single records sold. These customers,...

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