"I've thought of a better way."
Those words of Lord Kelvin, the famous British physicist, are carved in stone above the entrance to the Detroit headquarters of American Motors Corp. American was certain that it had thought of a better way when it led the massive consumer shift to compact, economy cars in the late 1950s. It is less certain today. For the past two years, affluent consumers have been moving up to larger, more luxurious cars, and American's sales and profits have been steadily declining. Last week, after Detroit's Big Three had...
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