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Hollywood movies are all too often sitting ducks for sharpshooting critics, and one who delights in picking them off is the New York Herald Tribune's Judith Crist. The movie companies ought to be used to such sporadic bursts of fire by now, but once more they are indulging in their favorite form of retaliation: they are lifting their advertising from the offending newspaper.

Since the turn of the year, movie advertising in the Trib has dropped by more than 20%.

A veteran of 20 years as a Trib reporter, Mrs. Crist (rhymes with hissed) began her career as a film critic...

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