For 37 years the Goodyear Tire & Rubber Co. has tenaciously held its place as the world's largest rubber company. Since there is no company on the scene that seems likely to overtake it soon, Goodyear has looked for its challenges elsewhere. With 98,000 employees—one of the largest work forces in the nation—it now turns out more than 30,000 products, from myriad rubber goods to such unexpected items as airplane brakes, radar systems, missile liners and plastic film used to package anything from oleomargarine to cigars. As if this were not enough,...
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