In the Bond Street offices of London's famed wine merchants, Justerini & Brooks, a member of the firm winced as he recalled the time an American matron served him a chilled claret. "Unfortunately," he said, "my hostess saw my grimace and quickly apologized, explaining that the butler must have left the bottle in the refrigerator too long. What can you do with people like that but sell them whisky!"
Justerini & Brooks has sold Scotch whisky to the Americans so vigorously that its J. & B. is now one of the fastest-moving brands on the U.S. market—up from 70,000 cases in...
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