It must make fascinating reading for Nikita Khrushchev and his colleagues, and it surely graces many a samovar table around the Kremlin. But how did the annual report of Litton Industries, California's electronics giant, get distributed in Moscow—and in Russian?
The answer illustrates an important change in attitude among U.S. businessmen. When Litton executives started working on the company's glossy 1963 report, they decided to print 2,500 copies in Russian, sent 1,850 of them to the highest comrades in the U.S.S.R., from Khrushchev on down. They obviously feel that there is potential for profit in dealing with...
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