The Netherlands: Suited for Expansion

The workingman's friend in Europe is Amsterdam-based C. & A. Brenninkmeyer Co., whose 100 stores from Wales to West Germany outfit the whole family in middlebrow fashions at lowbrow prices. The Brenninkmeyer family itself believes in tight budgets and tight lips, regarding secrecy as its greatest strength and publicity as comfort to the competition. But competitors know that "C. & A." has annual sales of some $700 million, its own private-label factories, countless real estate holdingsĀ—and one burning ambition: to break into the U.S. retail market in grand style.

Manhattan Transfer. Last week the Brenninkmeyers were well on their way to...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!