Great Britain: Trollope, Not Tide

BETTER EDUCATION, NEW INDUSTRIES.

BETTER TRANSPORT. That promise, in five columns of type across newspaper pages, was made last week by the Conservative Party, launching its first advertising campaign since its You-Never-Had-It-So-Good series in 1959. The Tories' new theme: "Britain is modernizing NOW—and only the Conservatives have got what it takes to see the job through."

Though the government has yet to set a date for the election, the costly manifesto suggested that Prime Minister Macmillan intends to go to the people sooner rather than later—perhaps in the fall. Next day the Opposition...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!