To more than three generations of housewives around the world, the name Rosenthal meant German china with rococo curlicues and baroque designs. Nowadays, would-be buyers do a double take over the clean, contemporary simplicity of Rosenthal porcelain, which has taken the play away from Wedgwood to become the largest-selling quality china imported into the U.S. from Europe. Rosenthal plans to set up its own self-contained china units at stores throughout the U.S., recently opened one at Manhattan's Altman's and plans to open nine more before year's end.
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