THE NEED FOR QUALITY.: THE NEED FOR QUALITY

Complaint: Products Should Be Better

APPEARANCE is no longer the prime factor in selling," says American Motors President George Romney. "We are now in an era of functionalism." What he means in plain English is that the U.S. businessman today finds himself in a tough, competitive buyer's market where the U.S. consumer has become a poking, prying comparison shopper, his checklist topped by one word written out in budget black: quality. Buyers loudly complain that familiar products are just not so good as they used to be—and the figures tend to bear them...