TELEVISION: The Unbeguiled Public

How do you feel about television commercials—do you think they use untruthful arguments, or not?

The Gallup poll asked that question across the U.S., published the result this week. Two out of three people, reported Gallup, believe that the ad pitches they hear on TV make phony claims. The poll also showed that the more education a viewer has, the less likely he is to believe what the advertiser tells him.