For the twelfth straight day, 8,000,000 New Yorkers went without their daily papers. The strike of 4,400 deliverymen had laid a high cost on the nine newspapersand on the city. Of some 20,000 newspaper employees, fewer than 5,000 were working. The papers totted up total losses of $1,000,000 a day in advertising revenue and another $400,000 daily in circulation revenue.
Without newspaper advertising, major department store sales in one big Christmas shopping week fell nearly $3,000,000 below last year, and specialty store sales dropped $1,250,000. Impulse and mailorder salesboth directly responsive to newspaper...