When its shiny new DC-8 takes off on its maiden test flight this week, Douglas will launch a major challenger to Boeing's already-tested 707 in the jet airliner race. To sell such new airliners, U.S. aircraft manufacturers are adopting an old-fashioned marketing technique: the trade-in allowance. Boeing has agreed to take back 14 propeller-driven Stratocruisers when it delivers its 707s to British Overseas Airways Corp., has offered to give trade-in allowances on nine more 707s to Northwest Airlines. Douglas is negotiating with United Air Lines to take in some DC-7s as a down...
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