One hour dominated the television week. On Sunday night at 8, Comedian Steve (Tonight) Allen opened the latest phase of NBC's attack against CBS's The Ed Sullivan Show (TIME, June 25). NBC's ambitious objective: to grab Sullivan's audience, consistently rated the biggest or second biggest audience of any TV show.
With so much at stake and so redoubtable a personality as Allen's thrown against him, Sullivan reacted with an astute application of high strategy. By announcing that 43 Hollywood stars would appear on his show, he made good use of the well-established principle that...
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