As if it isn’t enough to go out every morning and fight the bigger (circ. 2,083,972), richer, lustier New York Daily News, Hearst’s New York Mirror (circ. 876,938) loves boys and girls. In what he called a “partial listing,” Mirror Publisher Charles B. McCabe took a full-page ad in the rival New York Times last week to reel off some of the activities that engage the Mirror when it is not looking for news: art in the public schools, basketball tournaments, Boy Scout awards, Children’s Day, Christmas carol singing, folk-dance festival, golf tournament, handball tournament, high-school concert, horseshoe-pitching contest, junior archery meet, junior Olympics, learn-to-swim program, Little Fellas’ baseball, marbles meet, Mayor’s track meet, model-flying fair, model-yacht regatta, school science show, swim tournament, tennis tournament, winter carnival, youth festival, youth forum. Presumably, all these activities help sell papers.
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