For a while it appeared that TV might escape the sudsy flood of soap operas. Almost all the original woebegone TV serials faded away in a matter of months. But Sponsor Procter & Gamble, which pays the way for eight radio soap operas, has learned how to lick the TV jinx. Explains Adman Roy Winsor of the Biow Co. advertising agency: "At first, we made the mistake of taking a single soap opera and sticking it into a 15-minute strip surrounded by other kinds of shows. It just got lost. Now we do it by block programming. You've got to have...
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