GOODS & SERVICES: New Ideas, Jul. 20, 1953

GOODS & SERVICES New Ideas Unbaited Breath. For henpecked husbands—and others who don't dare smell of liquor—Merchants Distilling Corp. of Terre Haute, Ind. put on the market vodka with a dash of chlorophyll to kill any breath odor. The first 1,000 cases of green "Vodkafyll" sold out in Los Angeles in three weeks. While it works well for virtually tasteless vodka, chlorophyll is less practical in gin, Scotch, rye, etc.

Stiffener. A new boxmaking and panel material that combines the stiffness and strength of wood with the smoothness and lightweight of fiber...