AUTOS: Friendship Conquers All

In Britain's postwar scramble for dollars, no exporters have scrambled harder than two rivals of the motor industry: Viscount Nuffield, head of Morris, and Leonard P. Lord, boss of Austin. When Lord brought out a new Austin for the export trade, Nuffield retaliated with the popular-priced Wolseley. When Lord introduced two bigger models, Nuffield struck back with the sporty M.G. and the sleek Riley. No sooner did Lord start pushing Austin's two-seat convertible than Nuffield brought out a new Morris Minor. (TIME, Feb. 7, 1949). But since Lord had been Nuffield's right-hand man and close friend for years before...

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