Publishers and booksellers talk like patrons of literature, but the hard facts of life make them behave like ordinary businessmen. Crowded into a corner, they reluctantly admit that 'first-rate creative writing makes for risky publishing ventures, that to remain solvent they must stay off Parnassus and scurry about the market place. The shrewdest ones kowtow to a composite little woman. The best studies and most educated guesses indicate that she is a high-school graduate of about 35, and that one out of three of her class has been to college. Publishers and booksellers...
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