U.S. posters slam the eye more often than they soothe it, and clutter up many a highway to the point where tourists are surprised to find the cows and trees behind the billboards. That posters are not necessarily obnoxious is amply proved by a traveling exhibition of European examples (opposite) currently installed at Chicago's Lakeside Press Galleries. They are mostly Swiss postersbecause the Swiss not only produce the world's best, but know what to do with them.
Swiss posters aim to please the man in the street, not just persuade him. Recognizing that posters...
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