At the unborn fashion magazine Kaleidoscope, publication day was a scant three months away. Ads were rolling in at $690 a page and up, and so was circulation at a charter rate of $18 a year. But at a point when most such "Projects X" would have gone through at least two dry runs, Kaleidoscope had not even produced a dummy. The publishers had not hired a single editorial staffer.
Last week, 90 days later, Kaleidoscope's voluptuous maiden issue (372 high-styled pages plus a sensuous blue-green cover) appeared. Overnight the monthly became the talk of the trade. Aimed at fashion executives instead...
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