Grocer J. Frank Grimes wanted a homey magazine that his customers could tuck into their shopping bags. Editor John W. Mullen wanted a mass audience for his Family Life movement, which fights delinquency and divorce. Young (31) Marshall Field IV wanted to try his wings as a publishing angel. Last week the three of them got together as sponsors of American Family, a 5ยข monthly to be launched in the fall with a starting circulation of 300,000.
It was a cautious trial flight for Field, whose father has spent untold millions keeping the Chicago Sun, PM and other ventures aloft. For...