Look has turned an old editing practice into a bright new publishing technique. Its innovation: the subjects of personality sketches are now invited to edit the interviewer's copy, their corrections, protests or gags are printed as marginal notes alongside the story.
Radio's Fred Allen is the subject in the current issue. When Author Maurice Zolotow writes: "The bags under his eyes come to look like fugitives from a hammock factory," the sentence is pencil-ringed and Funnyman Allen retorts in the margin: "Come now. My bags aren't that big. My eyes just look as though they are peeping over two dirty ping-pong balls."...
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