Benign, witty Sir William Henry Beveridge by last week was second only to Winston Churchill as Britain's most popular man. Britons had bought more than 200,000 full texts of his plan for post-war social security. The Ministry of Information was bringing out a threepenny Beveridge Report in Brief and every Army officer was to be supplied with this brief for the instruction of rankers. Sir William's Plan had become so popular with the people that the political parties were falling over each other proclaiming its principles their own:
> Chairman of the Conservative Party...
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