TRADE: Synthetic Sale

One day last week flying columns of female New Yorkers stormed the hosiery counters of New York City department and specialty stores for the first big public sale of glassy, synthetic, much-publicized nylon stockings. In the words of one harassed clerk, it was "a madhouse." Elsewhere, in most of the hundreds of U. S. cities which shared the national debutx buyers were more philosophical, took their time about snapping up the latest addition to women's full-fashioned knitted hose.

Nationally advertised brands of nylon hose stuck to their opening prices of $1.15, $1.25 & $1.35 a pair....

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!