In the spirited contest for most popular U. S. radio performer, Comedian Jack Benny has since October 1937 run a close second to a perverse but inanimate object the saucy ventriloquist's dummy known as Charlie McCarthy. At the 1939 finish, Charlie (Chase and Sanborn Hour) had an estimated 27,000,000 Sunday-night listeners: Jell-O's Jack Benny, an hour earlier on the same NBC-Red network, 24,000,000. Beginning Jan. 7, Standard Brands pared the Chase and Sanborn program to a half-hour, saving some $7,500 in airtime charges, plus salaries of Hollywood fixtures like Dorothy Lamour, Don Ameche....
Radio: King Benny
Subscriber content preview.
or
Log-In
To continue reading:
or
Log-In