When the late great Edward Bok invented the formula of modern women's magazines with his Ladies' Home Journal in 1889, he opened a course that was to be profitably traveled by many a U. S. editor and publisher. Great days for the Journal and its rivals continued right up to Depression, when advertisers began to shave budgets, talk about avoiding duplication in their use of mass monthlies. Pounding down the stretch in last year's race for cash and readers, three of them each rang up more than 2,500,000 circulation.
First was Woman's Home Companion...
To continue reading:
or
Log-In
