Most enlivening new series: ALL IN THE FAMILY (CBS)
Most venturesome TV documentary: THE SELLING OF THE PENTAGON (CBS)
Most crushing blow ($10.6 million) to TV revenues: Banning of cigarette ads
Most (and only) creative new program resulting from the extra half-hour of prime time given to local stations: STORY THEATER (syndicated)
Most endangered species worth preserving: THE GREAT AMERICAN DREAM MACHINE (PBS)
Most vital dramatic program ming: HOLLYWOOD TELEVISION THEATER (PBS)
Most ambitious, albeit only partly successful, attempt to upgrade children’s television: MAKE A WISH (ABC)
Most disastrous debut of a movie star in a series: Shirley MacLaine in SHIRLEY’S WORLD (ABC). Runner up: Anthony Quinn in MAN AND THE CITY (ABC)
Most encouraging sign of improved network taste: Cancellation of THE BEVERLY HILLBILLIES (CBS)
Most popular game show: pro football, which ran on—and on —for a total of 177 network hours (42 weekend games, 17 night games)
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