Modern Living: Compulsory Midi

No other store has a greater stake in making the controversial midi lengths acceptable than Manhattan's elegant Bonwit Teller. Early this month President William Fine reported that the store's fall fashions will be 95% midiĀ—a figure considerably higher than that of most competitors, who are still hedging their fashion bets. Now Bonwit's has moved to prevent its employees from undermining its bold gamble. After Aug. 3 all salesgirls will be required to wear only one style of skirt while on duty: the midi.


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