Modern Living: Black Cosmetics

The "black is beautiful" idea, conceived to instill a new sense of racial pride in Negroes, has had a practical consequence undreamed by its authors. Black women, now more determined than ever to project an image of loveliness, are turning in increasing numbers to a beauty aid that they seldom used in the past: cosmetics. Responding eagerly to the demand, at least five firms have begun producing cosmetics designed specifically for black skin—the field has already grown into a multimillion-dollar business.

From the time the great cosmetic boom hit the U.S. at the end of World War II until recent years, it...

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