The announcement from the Postal Rate Commission called it a "landmark decision." For the magazine industry and some newspapers, last week's ruling certainly stands outlike a mausoleum with the logotypes of many publications on it. The commission, while it cut back proposed rate increases in a number of mail categories, approved most of a second-class postage raise so huge that it threatens the survival of some magazines and the health of many more (see ESSAY).
The U.S. Postal Service had originally requested a second-class increase that amounted to nearly 150% spread over five years....