Sport: Women's Lob

You've come a long way, baby, To get where you've got to today.

—TV jingle

After decades of male domination, women's tennis was getting nowhere. That was the contention of ten of the world's top women players who staged the Virginia Slims Invitational in Richmond, Va., to open the first professional tennis tour ever organized exclusively for women. It was the first attempt to equalize the purses, publicity and playing conditions long enjoyed by the men players and long denied the women. "You've heard of Women's Lib," says one of the tour's promoters. "This is Women's Lob."

The women had begun their counterattack by...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!