The Press: Changing Patterns

Measured by almost any gauge, editorial response to the 1964 presidential race defies the patterns of the past. Ordinarily, most papers reserve their endorsements for the final weeks of the campaign; this year side choosing began in July. Despite such evidence of strong and early partisan sentiment, more newspapers than ever before have decided to endorse neither candidate; a poll by Editor & Publisher magazine shows that one in three papers is a fence sitter, as against one in four in 1960. And a press establishment that has been as high as 67.3%...

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