Broadway: Seven Nicked Nuts

On the last weekend of 1963, the scythe went through six Broadway shows, and at least $500,000 of investors' money disappeared with them. Mary Martin's new musical Jennie was the biggest money loser, since its nut was $550,000 and it ran only ten weeks. The best play to fall was Jean Anouilh's The Rehearsal (it lost $40,000). Other foldees: Terence Rattigan's Man and Boy ($90,000 down), The Irregular Verb to Love ($35,000), Love and Kisses ($100,000), Double Dublin ($45,000). This crop was quickly followed by Tennessee Williams' new version of The Milk Train Doesn't Stop Here Any More ($80,000).

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!