If the annual cost of U.S. higher education hits an expected $9 billion by 1970, voluntary support must soar to $1.9 billion a year. Yet this gift goal is no mirage. In its third biennial survey, the Council for Financial Aid to Education reported this week that 1,071 colleges and universities in 1958-59 received gifts totaling $751.4 million, a 20.7% hike over 9 56-57-The pattern of giving was especially interesting. Loyal alumuni were the biggest source (20.3%), and even the graduates of tax-supported state universities gave more than ever before; Indiana alumni gave...
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