Travel: Wherever She Goes

When the Greyhound bus company plunged into a series of depth interviews with its customers, it turned up the fact that on long trips scenery, comic books and comfort stops are not enough—bus riders are bored stiff. On the ground that a sizable number of their passengers (teenagers, servicemen, bored old ladies) are compulsive listeners to radios, Greyhound has decided to spend about $2,000,000 installing transistor radios above each seat in its 1,945 transcontinental buses. They operate only through headsets, which the radio fan may buy for 50¢ as he enters the bus. Research revealed that people are not happy about using a headset that “has been in someone else’s ear,” so the sets are collected and destroyed after each use. Even so, Greyhound expects to make a profit on it.