Services: Too Many Rooms at the Inn

"The hotel industry today is at a point of crisis." This was the blunt message that Roger P. Sonnabend, thoughtful, 37-year-old executive vice president of Hotel Corp. of America, recently delivered to a convention hall full of his competitors. Scarcely anyone in his audience was prepared to disagreeĀ—or to deny that the U.S. hotel industry has been heedlessly drifting toward the crisis point for more than a decade.

"Right after the war and up until the mid '50s, there was always a tremendous demand for hotel space," explains Bert Sommers, general manager...

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