Package design is the latter-day god of merchandising; executives often spend more of their expensive time worrying about the package than about its contents. Last week, in the trade fortnightly Food Field Reporter, Norman Scott Gardner, a designer himself (Renwal kits, American Can, Empire Brush), took his colleagues sharply to task. "I get the feeling that somewhere along the line, the human values in design have been forgotten."
Safety is "the most obvious requirement" for a package. Yet, says Gardner, "glass bottles can break, scattering dangerous fragments over a room. Even worse are the unnoticed cracks and chips on...
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