The rewards of fame were heaped upon Astronaut Alan Shepard Jr. last week. In Washington, where crowds lined the historic parade route between the White House and the Capitol, the President pinned the National Aeronautics and Space Administration's Distinguished Service Medal on Shepard's chest. At Grand Bahama Island, where Shepard was debriefed after his ride, an airport was to be named after him. At New Jersey's Palisades Amusement Park, an earth-bound spaceship was renamed the Commander Alan B. Shepard Jr. Rocket Ride.
But Shepard and his six fellow astronauts refused to make some fast bucks by endorsing products that ranged...
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