Few risks faze Chicago's big Continental Casualty Co. It pioneered in life insurance for United Nations truce teams, drivers in the Indianapolis 500 and health insurance for the aged. This week Continental announced it would cross another frontier: group dental insurance.
Although dozens of dental insurance plans are already in force, they are all backed by nonprofit organizations such as dentists' associations and labor unions. Continental is the first insurance company with its own plan.
Since tooth decay is virtually universal, insurance companies have shied away from dental coverage, figuring that the insured would rush to the dentist as soon as...
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