France: Gored Bull

Though it took its ungallic name from a Norwegian engineer, Compagnie des Machines Bull is as French as la gloire and pommes frites. The French fairly burst with pride when, using scientific skill and superb marketing, Machines Bull in the last decade briefly challenged giant IBM with its excellent small and efficient computers. Today Machines Bull is slipping toward bankruptcy—but pride has not been lost. Last week the French government blocked an offer by General Electric to buy up 20% of Machines Bull stock for a reported $40 million. Saving the company,...

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