Industry: Rescue for Rayon

Rayon was the first of all the syn thetic fibers, but its sales slipped badly as nylon and other new synthetics came on the scene; when Du Pont closed down the last of its rayon-producing plants last year, it seemed that rayon's day was finally over. But, with surprising fortitude, rayon has refused to be pushed into oblivion; it has survived as the largest selling artificial fiber in the U.S., and now accounts for more than a third of the volume of the $1.9 billion synthetic business. After slumping for five years, rayon sales have jumped 20% in the...

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